Content
AY 2014
Change in Consumer's Consciousness of Food Products from Disaster Areas
AY 2014
Change in Consumer's Consciousness of Food Products from Disaster Areas
00:34
What insights
did you gain?
did you gain?
Thank you for
the reaction!
the reaction!
0
0
0
After 3.11, a number of consumers took evasive actions to some foods produced in disaster areas. When and how our trust in food turns into the mistrust? How can producer and government win back consumer's trust? In this report, Prof. Hosono* discusses how food safety policy should be, based on survey of consumer's consciousness.
* Associate Professor Hiromi Hosono unfortunately passed away in car accident, on November 21, 2015. R. I. P.
NOTE: This lecture was conducted only in Japanese.
Lecturer
The University of Tokyo Graduate School of Agricultural and Life Sciences / Associate Professor
※Affiliations and positions are as of the time of recording.